Your summer business essentials

Summer’s right around the corner and as temperatures rise, so does mobile usage, with more people out enjoying the sunshine and scrolling the web on their smartphones. This seasonal shift means one thing – your website better be ready for the mobile crowd. Because if it’s not mobile-first, you might miss out on valuable traffic and engagement.

Give your current site a health check

Grab the lab coat and stethoscope – it’s time for those pre-holiday boosters. Before diving into optimisations, let’s see how your website performs on mobile devices. Google’s Mobile-Friendly test is your go-to for a thorough analysis. Pay close attention to key metrics, like loading speed, responsiveness, and usability.

Cut the clutter

In the mobile world, less is more. Mobile users are always on the move, craving quick, bite-sized info. Slim down your content with shorter paragraphs, bullet points, and clear headings. Prioritise key information and call-to-actions so users can find what they need as easily as popping on a pair of flip-flops.

Give your visual content a workout

Next up is sending your visual content to the digital gym. High-quality images and videos are great, but they can slow your site down if they’re not optimised. Compress those files to reduce size without losing quality, and consider using responsive design techniques so your visuals look great on any screen size.

If your users wanted a rollercoaster ride, they’d go to a theme park, not your website. Easy navigation that won’t send customers into a spin is key to keeping mobile scrollers engaged. Optimise your menus and links logically, keeping your site clutter-free so users can find what they’re looking for in just a few taps.

Add mobile-friendly design elements

Make sure that users can navigate your site without feeling like they’re playing a game of real-life Operation. Use mobile-first design with large, touch-friendly buttons and fonts to make navigation easy and avoid accidental clicks.

Test, test, test!

You know when you dip your toe in the pool to check the temperature before diving in? This is like that, but for websites. Regularly test your website on various mobile devices and browsers to spot and fix potential issues. Gather feedback from friends, family, colleagues, or even third-party test groups to get different perspectives.

Get summer ready with Fasthosts

Ready to bask in the glow of increased website traffic? Fasthosts makes mobile optimisation a breeze.

Choose us as your web hosting partner, and we’ll handle the technical stuff while you soak up the summer sun.

Sun cream, shades, and a mobile-first website: Your summer business essentials