Why you should build an online store for your business
No matter what products you sell, services you offer or business you plan to start, an online store is the way to go. With most preferring to shop online rather than on the high street, setting up your website is vital to succeeding in your industry.
Using WordPress or an ecommerce website builder could give you the kickstart you need to create the perfect site for your store. But why should you invest the time and money into this venture?
Here are just 6 of the many reasons why an online store is the right move for your business.
Why build an online store?
Set yourself up to have a thriving business, turning clicks into customers with the right tools to build your online store. Here’s why you should do just that.
Grow your audience
Depending on your business goals, having an online store can help you broadcast your products to customers across the world. Set up international shipping, show your store location and use a .store so visitors know exactly what kind of site you are.
Or if you’d rather stick to your local area, displaying your location also tells local customers that they’re buying from a nearby business, something which has become a popular practice since 2020.
Never stop selling
An online shop never has to shut, meaning you’re available to customers no matter what time they’re shopping – whether that be on the train back from work or in bed treating themselves to a midnight shop. This also gives you the flexibility to reach customers in other time zones.
Reduce overheads
Because your store is online, you’ll have low overheads, potentially no staff (depending on how large your business is) and you can use an ecommerce website builder to do the heavy lifting. There’s so many tools, plugins and themes you can use to help get you set up, saving you time to work on your business.
Increase your reach
Having an online store is a great way to reach new customers quickly. Plus, if you get a .store domain, visitors will know exactly what kind of site you have before they even land on your page. With most shopping done online now, having your store available online opens you up to more potential sales.
List all your products in one place
No matter how many products you’ve got, you can list them all on your site. Plus, keep stock levels up-to-date, add variations in colour, style or personalisation and advertise seasonal sales. No need to worry about stocking up shelves or storing products in a physical shop. It’s all online!
Know your audience
With tools like Google Analytics, you can see exactly how visitors interact with your store so you know what areas work and what doesn’t. This will not only help you improve your site, but also give you an insight into what products people like best.
Set up your .store with Fasthosts
If you want to tell visitors exactly what kind of site you’ve got without saying a word, register a .store domain for your business. Stand out from the sea of websites trying to get noticed and appeal to the right customer base for you. Increase your traffic by 87% than if you had a .com domain, plus get 12% more conversions and get twice the visibility.
Plus with our domains, you get unlimited email forwarding, complete DNS control and 24/7 support from our team of experts. And if you’re stuck for ideas, our Domain Name Generator, Pip, can help you out.
If you’ve got any questions or need some advice, give us a call on 0800 0612 153 or message via live chat.