Let’s be honest – Santa’s not the only one with a list – your customers are writing theirs too, and online shopping sales are forecast to total £32.48 billion this year.
So if your brick-and-mortar business is solely relying on that “open” sign to get customers through the door, it may be time to rethink your sales strategy… which is where it pays to have an ecommerce site.
Provide a festive touchpoint
With a brick-and-mortar store, it’s easy to capture the attention of holiday shoppers on the high street. But think how much more festive cheer you could spread with the help of an ecommerce website!
Expand your customer base with tempting offers and sell your products on a national (or even international) stage. Want to encourage in-person shoppers to head online too? Use your physical store to generate digital traffic. For example, hide an exclusive discount code in-store which can only be redeemed online.
Convert shoppers to holiday helpers
One of the great advantages of having an ecommerce site is the ability to build a robust email database. Capturing email addresses from customers allows you to cultivate a loyal following and launch targeted marketing campaigns. You can then quickly and easily send festive offers out to your customers, urging them to come back season after season.
Deck the halls with profits
Think of an ecommerce store as your business’ digital shopfront, open 24/7 and ready to welcome customers at their convenience. Whether they’re sipping a cuppa at home or browsing on their lunch break, a well-designed ecommerce platform allows users to explore your offerings any time of day or night. So you could be making money while you dream of sugar plums…
Warm your customers’ hearts
Nothing says Christmas like reading a cosy favourite by the fire – whether that’s A Christmas Carol, The Night Before Christmas or… your brand’s ecommerce site.
An effective website gives you the opportunity to share what makes your brand unique – whether that’s through your “About” section, blog content, landing page copy, or even a unique design scheme. Need help crafting the perfect narrative? Fasthosts Online Marketing Suite optimises your site for SEO, manages your listings and more.
Ready to put your business on the nice list?
Don’t just pray that Santa leaves an ecommerce website underneath the tree. This Christmas, start setting yours up, with the help of our expert elves.
At Fasthosts, we offer an easy-to-use Ecommerce Website Builder that allows you to create and manage your online shop in just a few clicks. It’s easier than trying to explain the rules of a card game to your family after a few mulled wines!
Call our team on 0800 0612 153 today and get ready to watch your Christmas sales soar.
