With so many brands vying for your customer’s, earning loyalty means creating experiences that feel personal, not generic.
Imagine a bland “Dear Valued Customer” email (yawn) landing in your inbox versus one that says, “Hey, [Your Name], we spotted you browsing our vintage vinyl collection – great taste!” One is forgettable, the other feels like it was made for you. That’s the power of personalisation.
The growing importance of personalisation
The modern customer expects brands to understand them intimately – their preferences, habits, and needs. Blanket messages? They’re as appealing as a wet sock. For example, if you run a coffee subscription service and notice that your customer has been enjoying a particular blend, why not send them an email recommending another similar product? It’s tailored touches like these that make customers feel seen – and valued.
Spotify does personalisation down to a T – giving fans that VIP feeling every time they hit play.
We also love this birthday message from Sephora – addressing the customer by name is a sweet personal touch that makes customers feel seen.
Simplify personalisation with data-driven marketing
Data is your secret weapon in the quest for personalisation. By tapping into customer data – from past purchases to browsing behaviour – you can create hyper-targeted communications.
Take the Lidl Plus app, for instance. It offers discounts based on individual shopping habits. Did you honestly think Lidl just happened to always have an offer on your favourite brand of pain au chocolat? That’s data working its magic, my friend!
Personalised content doesn't just grab attention – it fosters loyalty. When customers feel understood, they're more likely to stick around. It's like being a regular at your local coffee shop where the barista knows your “usual.”
Keep customers engaged with rewards and exclusive content
Loyalty programmes are a brilliant way to show appreciation – offering points, special discounts, or early access to new products can turn a one-time buyer into a repeat customer. Exclusive content, like members-only articles or sneak peeks, makes customers feel part of an inner circle.
Personalised rewards, such as birthday offers, can strengthen emotional connections. Remember how chuffed you felt when a mate remembered your birthday? Replicate that feeling for your customers, and they'll keep coming back.
Make your customers feel special, with Fasthosts
At Fasthosts, we understand the importance of first-rate customer experience. Our reliable hosting services are designed to make sure your website runs smoothly, providing customers with fast load times and stable performance. After all, no one likes waiting around – especially online.
Our customisable solutions include easy-to-integrate email hosting and digital marketing tools, allowing you to tailor interactions to each customer. And if tech isn't your forte, don't fret. Our dedicated support team is here to help you leverage customer data, personalise your website, and ultimately transform the customer journey.
Let's make your business the go-to online spot for your customers. Get in touch today to learn how we can help.
