Spread joy (and sales) with your Christmas email campaigns

The festive season is here, which means it’s time to break out the baubles, fairy lights, and… email marketing campaigns? Yep, you read that right. There's no better time to deck the inbox halls with well-crafted festive emails. But since inboxes fill up faster than your stockings, your message needs to stand out, spread joy, and most importantly, drive results.

Let’s unwrap how a carefully designed Christmas email can boost engagement, increase sales, and inspire long-lasting brand loyalty…

Why Christmas marketing emails are a must

It’s no secret that email marketing is one of the most effective tools for businesses – but during the festive season, it’s essential. People are already in a buying mood, with open rates and purchase intent soaring like Santa’s sleigh. You simply can’t afford to miss this Christmas magic.

Christmas emails don’t just drive sales – they foster customer relationships, too. Think of them like the digital version of sending a Christmas card, without having to lick that icky envelope. A thoughtful email makes your customers feel valued, driving loyalty that’ll boost your brand into the New Year.

What makes a successful Christmas marketing email?

To craft the perfect festive email, you’ll need more than a good pun – though that certainly helps! Below are some must-have elements:

First name magic – Starting your email with “Hey [First Name],” is like giving someone a gift with their name on it – instant appeal!
Compelling subject lines – Think of your subject line like your Christmas wrapping. It’s got to look good on the outside to make people want to see what’s inside. Try something festive, like “Unwrap Our Best Deals” or “Tis the Season to Save!”
Clear call-to-action – Make it as easy as possible for your readers to take action with simple, festive CTAs like “Shop the sale” or “Give the gift of…”

4 email campaign ideas that are snow much fun

Not sure what to send? We’ve got plenty of ideas:

Christmas gift guides – Help your customers play Santa by curating gift ideas. There’s always that one hard-to-buy-for person!
Exclusive festive discounts – Time-limited offers create urgency, and nothing says “Buy now” like a big red countdown timer.
Countdown to Christmas – Run a series of emails leading up to the big day. Each email could feature fresh offers or fun tips, like “How to wrap gifts when you’ve lost the scissors”, for instance.
Charitable angle – Make your campaign about more than just selling. Encourage customers to shop for a cause, or match a percentage of sales with a donation. The festive season is all about giving back, after all!

4 practices for stuffing your inbox with sales this Christmas

Want to maximise your Christmas email campaign? Here’s how to make sure you steer clear of the “Spam” folder…

Timing is key – Early December is great for organised shoppers, but don’t forget those last-minute stragglers.
Segmentation – Send relevant offers to different customer groups. Not everyone wants socks for Christmas – just most people.
Mobile optimisation – Make sure your emails look as good on mobile as they do on desktop. You don’t want your beautifully crafted email cut off by a tiny screen.
A/B testing – Try out different subject lines, layouts, and CTAs. A little experimentation can go a long way when it comes to boosting those open and click rates.

Elf-approved email hosting services

Don’t miss this excellent opportunity to make your emails memorable with some festive sparkle. Personalised, creative emails can make all the difference this December. Want to make your email marketing game even better? Consider our Email Hosting – complete with 2x 2GB mailboxes and 2x email addresses.

And if you need some help spreading your email marketing cheer, check out our Online Marketing Suite to level up your strategy. We’re here to help 24/7 – simply give us a call on 0800 0612 153, or drop us a message on our live chat.