Well look at you, you’ve only gone and landed yourself the holy grail of ecommerce domain suffixes! A humble ‘.store’ can enhance your branding, improve your SEO, build trust with customers and so much more.
Unfortunately, as convenient as it would be, a domain can’t perform your digital marketing. So now that you’ve perfected your website, it’s time to show it off to the world in 4 simple steps.
1. Scan the field
You’ve probably already completed some form of market research and competitor analysis, but it helps to pay attention to what other players in your field are doing on the marketing front. This will help you to diversify your approach, and take inspiration where appropriate. It also pays to know your audience too – especially how they perceive your brand. This will help shape what you say and how you say it.
How Fasthosts can help: With our Marketing Radar, you can perform keyword and ad tracking and get real-time insights into what’s being said about your brand.
2. Play the search engines
In case you didn’t already know, search engine optimisation (SEO) is the process of adapting your website to rank higher on search engines – the higher you rank, the more likely you are to get seen by customers. From your landing page copy to your site’s readability, there’s a number of factors that go into perfecting the art, which is why many opt for professional assistance here.
How Fasthosts can help: With our SEO Manager you can identify the best keywords for your audience to help you move up in the SERP ranking.
3. Add some ads
From social media to Google, online ads are a great way of segmenting your audience and getting in front of your desired demographic. Measure their success to determine what works and what doesn’t, and adapt your approach to give the people what they want – ultimately, boosting your conversions in the process.
How Fasthosts can help: Our Ads Manager can suggest copy to fine-tune and create effective Google Ads in a flash. Track your performance, edit ads anytime, and click pause – all on your terms.
4. Get business-listed
Business listings are what show up following an online search of your business, like Google Maps and Tripadvisor results. While they sometimes get created automatically, taking a DIY approach here helps improve accuracy, boost credibility, and give greater control over what your customers see. Think opening times, contact details and all that jazz.
How Fasthosts can help: With our Listing Manager you can sync your listings across 34+ search engines with one click – plus track reviews from all platforms, keep your audience in the know with new posts, and improve your SEO with increased backlinks.
Succeed online with Fasthosts
From our Online Marketing Suite to lightning-fast WordPress hosting, we’ve got a variety of packages for websites of all sizes, sectors and suffixes. Whether you already know the digital ropes or need more of a hand getting on your feet, we’ll tailor our support with a variety of flexible packages to choose from according to your needs.
Get in touch today to learn more about how Fasthosts can help power and nurture your business’ online presence.
