If you've already bought your new domain name, you’ve already completed the first step in setting up your unique online identity. But the truth is, anyone can get a domain. It’s what you do next that determines whether you can protect, nurture and make the most of it.
So don’t be just anyone. Be someone who sets up their domain and business for success by ticking off these essential steps.
What’s in a name?
If you’ve already bought your domain then you may already know this, but choosing the right name and extension is vital to good brand-building – so be sure to follow these best practices:
Brand
Using your brand name in your domain is the perfect way to boost visibility through SEO. It's also vital in helping your audience quickly identify who you are and what you do.
Size matters
Excluding the ‘www.’ and extension, your character limit is 63. But don’t max out for the sake of it. Shorter domains are more memorable, so keep it snappy.
Keep it simple
Digits, complex wording and special characters can make it hard for your audience to spell out and remember your domain name. Avoid anything that increases your chances of misspellings or typos.
Pick a suitable extension
Each one plays a different role, so do your homework on which one suits your business best. They can have more of an impact than you might first think.
If you’re having second thoughts on your domain name after purchase, unfortunately there’s no magic wand to change it. It's better to start all over again before your current name gains any traction!
Protect and renew
When you register your brand new domain, you’ll be asked to provide various personal contact details such as your full name, telephone number, physical address and email address. Same as every sign up, right? Not quite – this information now becomes publicly accessible, so it’s up to you to change that.
Most domain registrars offer privacy protection, which swaps your personal information with generic data from the registrar. Not only will this reduce a tidal wave of spam washing up in your inbox, you’ll also stay protected from malicious cyber threats, like identity fraud. Check with your provider to ensure your details are safeguarded.
And don’t forget the magic word – renew! Find out your renewal date and get it on your calendar pronto. Or you can save the hassle by selecting automatic renewal if it’s available. Just remember to update your payment details to prevent any nasty surprises.
Optimise your site
Now onto the nitty gritty – the 'what happens next?'. You’ve successfully set up beespoke.art, and secured your data on pineappowl.dev – don’t let that domain go to waste.
Optimising your website and powering it properly is key to getting seen online and respected by your audience. You'll rank higher on search engines by investing in your SEO strategy, and get amazing performance by choosing the right web hosting solution.
Choose the host with the most
While your domain name serves as the address for your website, hosting is where all of your files are stored. The hosting solution you go for should depend on your expected web traffic, the sensitivity of your data, and how you plan to grow your business. Luckily, we've got you covered.
Plus, we offer unlimited subdomains, making it ridiculously easy for you to add new sections to your website without limits – like a blog or an ecommerce shop – or grow your brand's reach with Email Hosting.
Any questions? Our expert team is on hand 24/7 to provide support. Dive into your new domain and get in touch today. Give us a call on 0800 0612 153 or message us via live chat.
