If your start-up has finally emerged from its chrysalis and is getting ready to spread its newfound wings as a scaling business, it might be time for a few changes elsewhere.

From your server solution to your online marketing activity, there are plenty of small tweaks and upgrades you can make to better reflect the growth plans of your business. Here’s a quick guide to get you started…

Invest in a VPS

Often dubbed the “perfect middle ground” between shared and dedicated hosting, Virtual Private Servers are ideal for rapidly scaling businesses that want all the flexibility and high performance of a dedicated server but with the low cost of a shared solution. Sound like a bit of you? Common use cases include:

  • Dense and/or high-traffic websites
  • Private gaming servers
  • Virtual private networks
  • Organisations with multiple websites
  • Global businesses with Voice over Internet Protocol

Change your domain extension

When you were just starting out, a ‘.com’ domain probably seemed like the wisest choice – after all, there’s a reason it’s one of the most popular extensions in the world. But now you’ve got a steady stream of website traffic, an industry or function-specific domain could help secure more conversions and improve instant brand recognition.

Maybe you’re a technology or IT business that could benefit from a .tech extension. Or if you’re an ecommerce shop, consider .store so users know exactly what to expect when they click your site. Whatever domain name you come up with, easily create or transfer it with Fasthosts.

Optimise your online presence

Did you really think building your online presence just meant launching a website and starting a TikTok account? 

From building your digital community, to developing your personal brand as a founder, to auditing and analysing your existing content, a strong online presence involves more than we could fit into a single blog. Luckily, we wrote a whole series about it!

Expand your marketing arsenal

“Marketing” is a word that strikes fear into the hearts of many business owners, especially when it’s time to ramp things up. But if you’re scaling your operations or rolling out new products and services, you’ll want to get as many eyes on your business as possible, which is where the right marketing arsenal can be so invaluable.

Supercharge your SEO strategy with Rank Math, leverage UX insights with Optimizely, and trust Fasthosts Online Marketing Suite to bring it all together.

Tighten cyber security

Nearly half of all cyber security breaches impact businesses with fewer than 1,000 employees – with 37% involving companies with a headcount of no more than 100. We’re not trying to scare you on purpose – unfortunately, this is just the reality of growing a business online.

As you scale and collect more sensitive data, as well as grow your customer base, guaranteeing your business operates with the highest standard of cyber security is vital. Make sure you’re sticking to the latest regulations in your industry, backing up to the Cloud regularly, and partnering with an expert cyber protection partner to manage it all under one roof.

Choose a trusted MSP, like Fasthosts

With so many ducks to keep in a row, you’re probably feeling more like a farmer than a scale-up owner right now. This is where it can pay to work with a comprehensive managed service provider, like us.

Our expert team will set you up with the right hosting solution (whether that’s a VPS or something more suited to your needs) and support your scaling marketing, cyber security and digital operations – all with human support available 24/7. Get in touch here.