4 stages of business growth – how to market your business

Laura Wilson -

Phew! You’ve probably put blood, sweat and tears into setting your business up from scratch. You’ve secured the perfect domain name, chosen the right server, and found a host to support you all the way. Ready for the bad news? That was just the beginning.

Now’s the time to market your business, measure success and scrap what’s not working. So let’s dive in.

Target your marketing

No matter what you’re selling, your business needs eyes on it. So get specific when it comes to marketing – create targeted personas for who you want to sell to, find where they hang out online, and identify the kind of content that’s likely to resonate.

Now get creative! Build your social media profiles with relevant content for organic growth, launch bold, paid ads for guaranteed clicks and fill up your website with SEO-focused blog content. Trust us, you don’t have to be a marketing expert to start converting interest into fully-fledged sales.

Get smart with tech

Unless you’re an octopus, you probably won’t have enough hands to put a finger in so many pies. So enlist the support of a tech stack that’s actually helpful. There are plenty of function-specific tools out there, such as:

  • Grammarly – to help write and edit blogs, web copy or social media posts
  • Nelio A/B Testing – to test different versions of copy and see what converts best
  • ChatGPT – to support your marketing and content planning
  • Chatbots – to boost your conversion efforts with 24/7 customer service

By automating those manual tasks that would otherwise take valuable hours to complete, you can focus on the big stuff, like your overall marketing strategy.

Measure your processes

Speaking of strategy, we don’t just mean throwing spaghetti at the wall and seeing what sticks. It’s all well and good to get creative with your marketing, but it’s vital that you measure your efforts against reasonable KPIs and targets to make sure you’re getting the right results. 

Without a clear understanding of how these activities fit into an overall strategy, you could be left with uncoordinated spending, inconsistent branding and, ultimately, lost sales to competitors. So don’t fall into that trap – plan ahead and stay on top of your habits.

Listen to the numbers

And what better way to track your success than with the help of some useful numbers? Factor these metrics into your marketing strategy:

  • Social post impressions
  • Social media engagement
  • SEO keyword ranking
  • Marketing-qualified leads
  • Conversion rate
  • Bounce rate
  • Cost per lead
  • Customer churn

By keeping an eye on your metrics, you’ll have a better understanding of what’s working versus what isn’t, meaning you can tailor your marketing activities accordingly.

Fasthosts – your marketing support partner

Okay, we’ll admit it – we’ve overloaded you with information. But there’s a lot to know when it comes to getting your business off the ground and getting eyeballs on your product or service. That’s why it pays to have a supportive marketing partner in your corner.

Fasthosts Online Marketing Suite has all you need to start getting noticed online. Manage your SEO, list your business in over 34 directories and track your online performance in just a few clicks – so you can focus on what you do best. Get in touch with our expert team today to find out how we can make marketing easy.