Roses are red, violets are blue, is your digital marketing strategy feeling stale too? With Valentine’s Day in the air, it’s the perfect time to rekindle the flame with your campaigns. 

Whether you’ve fallen into a rut of routine posts, or you’re struggling to connect with your audience, these five creative tips will reignite your passion for digital marketing…

Spice up your socials 

Let’s face it – posting blogs and “meet the team” content is as romantic as reheated leftovers. To truly capture the heart of your audience, we recommend taking a more playful and diverse audience approach to your social media strategy. 

Take a leaf out of Monzo’s book. The digital bank proves you don’t have to stick to stuffy industry topics. From relatable memes about vegan sausage rolls to complaining about the stress of dealing with traditional banks, Monzo keeps its content fun, fresh, and relevant. Think about what resonates with your niche and run with it – or decide when it’s right to explore outside your niche. Sometimes, the way to your audience’s heart is through their funny bone.

Feel a spark with real customers

Not sure what’s making your audience swoon and what’s causing them to swipe left? Just ask them. By collecting direct feedback, through social media polls, email surveys, and checkout questionnaires, you can tailor your strategy to what your customers really want.

A great example of this is Vodafone’s conversational feedback loop. They use email surveys and social polls to find out what customers love and where they think improvements are needed. This approach makes audiences feel valued, all the while ensuring campaigns are hitting the mark. 

Propose a paid ad campaign

Feel like your followers are ghosting you? It’s time to pop the question – of paid ads, that is. Paid campaigns are a great way of getting eyes on your content, even if your organic reach isn’t delivering.

What’s more, the beauty of paid ads is they don’t have to break the bank. A prime example of this comes from senior copywriter Alec Brownstein. During his job hunt back in 2019, rather than using general networking tactics or boring job applications, Alex targeted five creative directors by bidding on their names with Google AdWords, presuming that they would search themselves on Google. Sure enough, he was right – four out of the five gave him an interview, and two offered him a job. All to the tune of just $6.

Get on top of SEO

When was the last time you optimised your website’s SEO? If your keyword strategy is gathering dust, it’s time to get passionate. Focusing on the right keywords can be the difference between topping the search engine results and getting left on read. 

Tools like Google’s Keyword Planner or SEMrush enable you to pinpoint what your audience is searching for. Take the popular US dessert franchise, Crumbl Cookies, for example. Knowing that people are searching for their local stores, they include URLs with each of their locations – plus non-branded SEO keywords, like “cookie delivery massachusetts” for easier customer conversions. 

Find the right partner

It takes two to tango, and digital marketing is no exception. Launching a joint campaign with a complementary brand could be just what you need to freshen things up.

Ben & Jerry’s and Nike, launched an unexpected collaboration that brought together two loyal audiences for a fun and memorable campaign – marked by the launch of a pair of limited edition ‘Chunky Dunky’ trainers. The collab was a surprise hit with celebrities, like Ben Affleck, who shone a spotlight back on the campaign 4 years later when he wore his Chunky Dunkys on a casual coffee run.

Swipe right on Fasthosts

Whatever your plans for Valentine’s Day, it’s time to commit to a platform that makes digital marketing easier. Say “yes” to Fasthosts Online Marketing Suite, and fall head over heels for features like:

  • Marketing radar: Monitor your brand’s presence across various channels.
  • SEO manager: Find the perfect keywords for your market.
  • Ads manager: Create and manage Google Ads campaigns online
  • Listings manager: Easily manage your online presence.

Give it a try today, and fall back in love with your digital marketing strategy. And if you need a helping hand, you know where to find us.