Why migrate to Magento 2
Magento is one of the most popular ecommerce platforms on the web. With full flexibility and a range of powerful features and integrations, there’s no wonder it successfully powers hundreds of thousands of online stores – from small businesses to large enterprises.
The original framework, Magento 1, was released in 2008. While highly successful, there was room for improvement in its code and functionality. Its successor, Magento 2, was released in 2015, and built on what Magento 1 had established to create an enhanced version of the framework. The two are substantially different, to the point where developers who already knew how to develop for Magento 1 had to relearn Magento 2 due to the learning curve.
If you have a store that’s still running on Magento 1 or looking at the differences between the two, and are wondering whether the migration to Magento 2 is worth it given the costs and effort involved, there are some benefits you might not have considered.
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The advantages of Magento 2
1. Magento 1 has reached end-of-life
(Updated post-end-of-life in 2024)
One of the main reasons you might want to migrate your website to Magento 2 is that Magento 1 reached end-of-life in June 2020. After that, Magento 1 received no further security updates, which runs the risk of being vulnerable to new malware and cybersecurity threats.
Although it reached end-of-life in 2020 , Magento 1 had not been receiving full-bodied feature updates for a number of years, with its last major release being in June 2014.
It is still possible to download a version of Magento 1 – with many download packs including sample data. While you may not be interested in Magento 1 if you’re running an ecommerce store, some developers do like to tinker with past software versions to flex their coding muscles. So if you’re interested in digging into the code, it’s still possible to play around with the original Magento.
2. Better performance
In addition to its lack of ongoing support, another reason to migrate to Magento 2 is for its significant performance advantages over its predecessor. While there are a number of statistics floating around about how much faster it actually is – some reports suggest Magento 2 is 30% - 50% faster than Magento 1 – this is hard to quantify considering the huge range of sizes and use cases of Magento stores.
But there are some key performance features that were introduced with Magento 2, which have a tangible effect on website speeds:
Full-site caching
As the name suggests, full-site caching allows for each page of your site to be cached. This drastically decreases page-load time after the customer has visited it for the first time, and reduces the load on your servers – especially useful in peak times.
Full-site caching in Magento 1 used to be an enterprise-only feature, but in Magento 2 it’s available for all to use – so everyone can take advantage of powerful caching.
Image compression
Another benefit of migrating to Magento 2 is that this version comes with a built-in image compressor, which can be helpful if you use lots of images to display your products.
Both full-site caching and image compression contribute to reducing the page-load time of your Magento website, which is shown to have a proven effect on your bounce rate. Your bounce rate describes the amount of people who reach a page on your website, then leave without clicking on anything.
Load time affects bounce rate, which has a tangible impact on conversions (how many visitors ‘convert’ e.g. buy something). For instance, data from Cloudflare shows that a load time of 2.4 seconds correlates to a 1.9% conversion rate, while a load time that’s under two seconds slower at 4.2 seconds takes the conversion rate to less than 1%. Improving your page-load time by even a second can have a substantial effect on conversions.
As well as this, Google has stated that page-load time can affect search ranking. As the time a customer is left waiting forms part of their user experience, keeping this metric low is vital – and Magento 2 makes it easier.
3. Improved SEO
As well as helping decrease page-load times, migrating to Magento 2 also brings with it other tools and functionality which can help with your website’s SEO.
Notably, Magento 2 has been built mobile-first. This means that it supports responsive websites out of the box, making it easier to build a store that adapts to – and performs well for – mobile users. Responsive websites are also a key factor in Google’s ranking algorithm, so it’s another way that migrating to Magento 2 can bring more customers to your website, and make sure their experience there is a seamless one.
Magento 2 also supports meta tags per page and canonical URLs out of the box, rather than needing to use a third-party integration for these features. Digging deeper into SEO, Magento 2 also includes support for microdata. Microdata refers to values that are assigned to different elements of a page, which tell the search engine what they are.
For example, it will indicate things like the author of an article, the date it was published, and the title, and mark them as such – so when the search engine crawls the site, it can pick out these pieces of information more easily. Magento 2 does this automatically, so as elements are created on a page it will add the necessary information to the code, and therefore improve your search ranking further.
4. Heightened security
Due to being the latest version of Magento, Magento 2 will not be losing its security patches anytime soon. It’ll continue to be built on and can react to evolving security threats with continual updates.
A core feature of Magento 2 has also been improved over its Magento 1 counterpart – the password hashing algorithms have been updated to be more complex and harder to crack. This makes it less likely that your customer and admin passwords will be able to be cracked in the case of a security breach.
5. Better support
We’ve already mentioned that Magento 1 reached its end-of-life, and most developers prefer to work on the latest technology and software. As Magento 1 is now outdated, it will now be difficult to find professional support on this version, whether you hire in-house or rely on outside resources.
By migrating over to Magento 2, any developers you do utilise – or you, yourselves – will be able to reach out to Adobe Commerce for fast support should any issues arise. There’s also a large community of Magento developers out there to provide advice and to troubleshoot problems.
A new version - But not too new
As we’ve mentioned above, Magento 2 is the newer, later version of Magento. As such, there’s a lot more support for Magento 2 across the board, with Magento 1 support decreasing all the time to the point of non-existence.
As another example of this, new plugins and third-party integrations are now primarily being developed for Magento 2, while development on Magento 1 integrations has been decreasing, if not already disappeared entirely.
And although Magento 2 is the latest version, it’s far from bleeding edge, having been released in 2015. So the problems often brought about by new releases, like bugs, a lack of support, and a general understanding of the migration process have all been mostly solved.
There’s now a solid support network for migration, made up of official resources and unofficial communities of developers. Major bugs have been ironed out, so there’s less chance something will break once you decide to initiate development to migrate your website to Magento 2.
If you’re looking for a smooth installation of Magento, whether it’s to test out your migration development or to start up your Magento website, you can choose to pre-load Magento onto our Cloud Servers or Bare Metal machines with the click of a button. Or if you’re looking for assistance migrating from Magento 1 to Magento 2, get in touch with our friendly team today!