What makes a great domain name? Is it a funny double entendre? The largest number of special characters you can imagine? Or maybe it’s none of those things… because for us, and the majority of online shoppers, real beauty lies in simplicity.
The best domain names should be short, easy to remember and, most importantly, tell a unique brand story. So, how does that look in action? Discover five prime examples below.
Dropout.tv
Launched in 2018, Dropout is an American subscription-based streaming service run by the team behind the popular “CollegeHumor” web series. Having experienced the revenue challenges that come with relying on third-party content platforms like YouTube, owner Sam Reich ultimately decided to “drop out” altogether – and thus, Dropout.tv was born.
Why we like it: It effectively communicates the brand’s core principles and origin story, showing it’s not like competitors. The .tv domain extension also instantly tells users what to expect from the product and where they can watch content.
WeTransfer.com
If you send large files on the regular, you probably can’t imagine your life without WeTransfer. Currently active in nearly 200 countries with more than 80 million monthly users, the tool allows senders to transfer files directly to recipients or by generating a unique link. The simple platform also doubles as a blank slate for advertisers to capture consumers’ attention.
Why we like it: This domain name does exactly what it says on the tin, by telling users that “we transfer” files. The .com extension also shows that the service is available worldwide.
DogShopMcr.com
Sometimes the simplest idea is the best, as independent petware retailer Dog Shop knows all too well. Based in Manchester, the company opened their doors on the high street in 2021 and supplemented their in-person flagship store with an ecommerce website. The site also lets them show more personality – even getting the owner’s dog, Rambo, involved in digital marketing.
Why we like it: Users know exactly what they’re in for – a shop that sells dog accessories based in Manchester. So fetch.
WeAreTALA.com
Founded by entrepreneur and influencer Grace Beverley in 2019, WeAreTALA was created as a slow fashion alternative to mass-produced activewear. But as much as they’re a brand trying to sell designs to customers, they’re also on a mission to lower carbon emissions, promote ethicality in supply chains, and change shopping habits for good.
Why we like it: Using the “we are” involves their audience as partners in sustainability, as well as shows that TALA wearers are part of a wider community.
Daily.dev
Unless you’re a web developer, this domain name probably won’t appeal to you – but that’s exactly why it works. Daily.dev is an online forum and personalised news feed tailored to the needs and struggles that web devs go through every day. The platform is trusted by over one million developers, turning what can be a solitary career into a strong and growing community.
Why we like it: The product name and the website domain perfectly match, creating a consistent brand message – plus, it’s a great use of the .dev extension.
Tell your brand story with Fasthosts
When it comes to creating a unique name for your business, you can’t buy creativity… but you can buy a domain that works harder for your brand. And we’ve always got great offers on, so head over to our Domains page for the latest.
Make the most of this limited-time offer by getting in touch with our expert team today. Just want to switch from .com to .store? You can also transfer your existing domain for free.
