5 creative email marketing ideas for Halloween

Who’s afraid of little old email marketing? Well, you shouldn’t be. It’s a tried and tested strategy for targeted sales campaigns and seasonal lead generation – so get your spook on and play into the Halloween hype to make those emails work harder towards your ghouls. 

But remember, in this cutthroat business the stats never lie – p5 creator open rates and conversions could lead your campaign down a dark path into a nightmare you can’t escape. Creativity is key, so here’s five spine-tingling ideas for marketing treats your readers will want to sink their teeth into.

Scarily good subject lines

Halloween is a time of mystery and curiosity – and these are the exact things your audience should see when reading your subject line. After all, this is one of the first touchpoints they’ll encounter. 

Try combining Halloween phrases like ‘spooky’, ‘trick’ or ‘mysterious’ with enticing words like ‘exclusive’ and ‘limited time’. But don’t forget to keep it snappy and witty to capture imagination. 

Engrossing graphics

Whether it’s the glow of a pumpkin, the vibrancy of a clown nose or the crisp colour palette of a barrel of bobbing apples, Halloween is nothing if not visually captivating. Don’t miss this opportunity in your emails. 

Content that’s easy on the eye is much more likely to pique interest and engage your audience. So bring the fire to your graphics to help do your copy and products justice. 

Powerful product links

A strong Halloween theme that has absolutely no relevance to your product can come across as cheap and inauthentic. It might not totally turn off your audience, but this a missed opportunity to create a killer connection that your audience can’t resist buying into. 

The trick is to blend Halloween themes into a genuine use case for your product. It doesn’t have to be a direct link, it just needs to create a scenario that could benefit your audience. 

Keep it clean

You don’t always have to break the mould or become a copywriting genius to create a successful Halloween email. If your creative juices aren’t flowing enough, or you're out of innovative ideas, then just do the basics really well.

After all, the Halloween theme should be a vessel, not the focal point, so a simple play-on-words, and a bold and clear message with your product front and centre might just do the trick (or treat).

Tone

Don’t go off-piste from your tone of voice just because it’s Halloween. This might be confusing for your audience, and could come across as forced, leaving the reader more perplexed than intrigued. Be sure to retain your style and do what you do best, with a Halloween twist if you can.

Find a killer hosting partner for Halloween

Feeling inspired to create a wicked Halloween email marketing campaign? Make sure you send the right message with professional email hosting from Fasthosts. 

With 24/7 support from real humans – not digital ghosts – sustainable and secure UK data centres that protect against evil spirits, and trusted hosting that never deceives, the stage is set for your email campaigns to make an impact.

Get in touch today to see how our spiderweb of services can help your business succeed.